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MAG Industrial Automation EMO outing proves successful
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18/10/2007
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Exhibiting for the first time as a unified group at EMO, Hanover las month, MAG Industrial Automation Systems generated over €150 million of business, with more destined to follow.
The group took a stand of some 3,650 m² and presented a standardised and uniform look, showing almost 50 machines featuring an entirely new design with a striking stripe to ensure that the products are immediately recognisable.
A range of machines from 13 MAG brands spanned system solutions to turning and milling centres as well as specialist machines and service concepts.
EMO gave the group the launch pad to present itself as a technology leader in the metalcutting and composite processing sectors.
With one of the largest product portfolios at EMO, recently added divisions to the group MAG Maintenance Technologies and motion control and automation-focused Infimatic noted encouraging results with a considerable amount of leads generated at the show as well as initiating a number of projects. This success is part of a trend that is seeing the MAG group position itself as motion and control experts as well as leaders in the machine tool industry.
Many companies in the group exhibited new product developments. The Giddings & Lewis horizontal boring mills, MAG Powertrain XK cold forming machines, NDM Turning/milling machine with B-axis from MAG +FMS+, the new NBH-models from MAG Hüller Hille and the MAG Cincinnati machining centres.
UK sales manager for MAG Cincinnati Machine, David Carter, said: “EMO was an extremely successful show for the group and this has been quantified by the level of orders taken at the exhibition. The show demonstrated the strength and market position of MAG Industrial Automation Systems, and from a MAG Cincinnati perspective we are delighted to be part of an ambitious global manufacturing group. The show gave MAG Cincinnati the opportunity to mark our European ambitions and highlight the support for the product range across Europe.”
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Author
Andrew Allcock
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