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How to Advertise |
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Introduction
MachineryClassified.co.uk has been designed to give our advertisers the best possible service. Our Used machines and equipment section is updated as soon as your order is received you don't have to wait for the magazine to be published. The website has been developed to give you maximum leads and only leads from serious enquiries.
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| We've made the site simple to use. For efficient searching and sourcing the directory content is organised under robust classified machine headings. Engineering jobs are organised in the same way making it easy for the engineer to match skills to vacancies. Plus we have a separate Auctions section and Machines Wanted posting board too. |
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Advertising Options
All magazine advertised machines and equipment are listed free of charge on the website, this includes all panels and display advertising. By enhancing your basic entry you can gain huge additional benefit at very low cost. And there are a number of advertising and promotional options to choose from.
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Enhanced Record
£100 allows you to add your company logo and a 100 word sales message to your record card. You may also be entitled to have included a Product Spotlight feature which links photographs of your main product lines to your own website which will ensure you stand apart from the competition. This is designed to drive leads direct to your website at the specific product pages for specific enquiries.
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Banner
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You can gain prominence and exclusivity in any section of the site by placing a banner. There is one banner position on each page, randomly selected from a maximum of three. Your banner stays on the screen for as long as the user does so your message can be as long as you desire with animation recommended to enhance your appeal and attract click throughs from buyers. Once booked, a section banner remains exclusively yours for as long as you want. Prices start from £500 per annum depending on location.
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Message Panel
Not quite a banner, more like a display advertisement with more space for copy and graphics. If you want to announce a service, or promote a special offer or an Open House event, Message Panels offer the ideal opportunity. All options can link to a specific web page on www.MachineryClassified.co.uk or to a page on your own website.
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Three advertising Message Panel options are available:
- Large central Message Panel gives you the most prominent position available on any page. Price: £150 per month. The dimensions are 330 pixels x 150 pixels with a max file size of 25K.
- Smaller panels (up to three per screen) appear down the right hand side of the main pages. Price: £100 per month. The standard dimensions are 190 pixels x 45 pixels with a max file size of 15K.
- A Text only panel can offer short text and a link to either an email or a website. Price: £50 per month. The number of words are limited to a maximum of 25.
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Machinery Classified Photo listing
If you are a machine tool dealer with used machines for sale you can include your Photo Listings advertisements from Machinery Classified magazine in the Product Spotlight area of your enhanced record card. These link to full descriptions of the machine with full details for direct contact from buyers. This costs from as little as £60 per machine per month depending upon volume of machines advertised. The photo of the machine will be scaled by us for the magazine and inclusion onto the website.
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Machine of the Week
You can also upgrade your Photo Listing entry to become a prominent Machine of the Week for just an additional £20 (per week). These appear on the Home Page and at every level of the classified Used Machine tool hierarchy. So to get your machine noticed above your competitors this is a superb low cost option which must be considered.
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Auctions Gallery
For Auctioneers, the Machinery Classified website is providing you with a range of options to promote your event. An Auction Gallery provides the Machinery Classified user with a range of photographs of Machines or equipment that will be available at the Auction, these would normally link back to your own website again encouraging interest in the event.
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Top Auctioneer Logo
Machinery Classified identifies Top Auctioneers within its Auction section by permanently presenting your logo even when you have no events currently planned. These cost just £100 per year.
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E-zine Sponsorship
Each week, targeted emails will be distributed to registered readers to inform them of the latest updates to news, technology zone content, jobs, events and announcing publication of the latest on digital magazine releases. Sponsorship of this email would enable your brand to be recognised on a regular basis. Costs from £100 per week. Both graphic (190 pixels x 150 pixel dimensions) and text based messages (25 words) are available.
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Product or Company Profile and Case Histories
A Product or Company Profile is an HTML page that we create for you and it is the equivalent of a full-page display advertisement in print advertising terms – except that it can do so much more. Case history pages are the editorial equivalent. You are not really restricted on space, you can include multiple animated graphics and links to other pages, websites or direct response mechanisms such as email enquires. Costs only £150 per page per year.
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| For more information contact Machinery Classified Sales on 01322 221144 or email sales@MachineryClassified.co.uk.
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